Visually-led. Story-driven. Strategic production.
Photography is where it began and it remains the backbone of how I see, think, and produce.
Trained in documentary image-making, I spent years creating long-form visual stories anchored in craft, curiosity, and human connection. That foundation shaped me into the producer I am today: visually-led, story-driven, and grounded in creative strategy.
In 2009, I shifted into a creative production role at a leading WPP consumer brand and research agency, working closely with FMCG brands and public sector organisations. My documentary and strategy experience combined to shape my approach to storytelling for brands.
Since launching my production and photography studio in 2013, I’ve worked across commercial, cultural, and social briefs — always with the aim of telling stories that connect us.
Select clients
Philips, Dyson, H&M, Crocs, adidas, The BBC, Channel 4, ABN Amro, Ministry of Defence (NL),
The Mayor of London, Kate Spade NY, The Co-op, Atricure.
