Belonging is Everything
As part of a brand awareness campaign, The Co-op asked me to produce and direct a story around community values.
I engaged poet, Will Burns and together we spoke to local communities in the Channel Islands in search of stories that resonated with The Co-op’s long-standing values. The result was Belonging is Everything, a 60-second TVC shot on location across The Channel Islands.
Director and producer: Stacey Yates
DOP: Simon Edwards
Poet/copy: Will Burns
Art director: Natasha Dettman
Post-production: Philip Smeulers (Amsterdam)
VO: Soho Voices (London)
Music: Greenmount Studios (UK)
Creating Community
Together with Public and Private, The Co-op engaged me to document a community ‘percentage for art’ project linked to the creation of its new store in The Channel Islands. Working with a small production team, I interviewed the children, architects, and artists who helped turn a local supermarket into a public art exhibit, about their contributions and what the experience meant to them. Along with web and blog usage, Creating Community was included as part of an IDG Awards nomination.