Come as you are.

The Crocs 2021 Pride collection is a celebration of all genders and sexual identities. The brand invited trans, non-binary drag artist - Eli Express and drag queen - Miss Envy Peru, to create complete looks based on shoes from the new collection and produced empowering video content around the messaging ‘Come as you are.’ I created a series of vibrant full-length portraits of the artists, in line with director Mikey Trotter’s treatment. Usage was for the EMEA e-commerce site plus global and EMEA socials for the duration of the 6-week campaign.

Hey Honey and Crocs consulted with queer culture consultants, Knap House and actively sought out LGBTQI+ creatives to produce this piece of work. The brand also donated funds from the sales of the shoes to GLAAD. It was a joy to work on.

Film director: Mikey Trotter
Photographer: Stacey Yates
Talent: Eli Express
Talent: Miss Envy Peru
Photography lighting Tech: Maarten Kadiks
Styling: Ildiko Korzelius
DOP: Casper van Oort
Gaffer: Michiel Kingma
Sound: Linne Beck
Agency/Production: Hey Honey

Come as you are - Crocs Pride 2021 Social film